Most business owners don’t know how much their broker earns. Why? Because most commissions are hidden inside your premium — and unless you ask, you’re unlikely to find out.
Warning Signs You Might Be Overpaying
- Your premium seems high, but no one can explain why
- Your cover hasn’t been reviewed in years
- You’re not sure what you’re even covered for
- You’ve never been told what your broker earns
- You’re being recommended high-limit or bundled policies without explanation
In fact, the business insurance market is ‘softening in 2025’ (Finity: 2025 Market Report) meaning premiums should fall. But will they? As above, if they do, then traditional brokers will earn less and one has to ask if that aligns with their revenue targets and shareholder value targets.
What You Can Ask Right Now
Brokers must disclose commissions — if you ask.
Try:
- How much commission do you earn on this policy?
- What’s included in this cover, and what isn’t?
- When was this last reviewed?
A good broker will answer. A great one will tell you before you ask.
What We Do at Luma
You get two choices:
Commission Model
We act like a traditional broker, but tell you upfront what we earn.
Fixed-Fee Model
You pay us a flat fee for advice. No commissions. No bias.
We compare quotes, explain differences, and help you spot waste.
Want to know if you’re overpaying?